The invention discloses a sensory quality evaluation method directing at an electronic cigarette. According to the sensory quality evaluation method, seven sensory evaluation indexes which are respectively fragrance, strength, concentration, harmony, miscellaneous qi, irritation and remaining taste are supplied; no less than 7 smoke evaluation persons participate in evaluation; an overall circulation smoke evaluation method is adopted; and a nine-mark scoring method is adopted for the sensory evaluation indexes. The sensory quality evaluation method fills up the blank of sensory evaluation of the electronic cigarette, provides a direction for the research and development of the electronic cigarette and is beneficial to standardization of sensory quality of the electronic cigarette. The sensory quality evaluation method can be used for the comprehensive and overall evaluation of sensory quality of the electronic cigarette by combination of the special sensory quality of the electronic cigarette on the basis of the sensory evaluation method of cigarettes.