Abstract : The review examines the evolving landscape of cancer fundraising in the digital age. Cancer organizations face global challenges in reaching donors and securing resources. Digital marketing strategies offer new opportunities, but also raise concerns about data privacy and information overload. The digital revolution has transformed marketing, with social media and online platforms playing a central role. Cancer patients are increasingly using the internet to access health information. This review explores how cancer organizations can leverage digital tools for fundraising. It analyzes the effectiveness of online platforms, social media engagement, and data-driven approaches. The review combines research on digital marketing, cancer fundraising, and information access by patients. The review synthesizes research articles, reports from government and healthcare organizations, and industry publications. Social media offers powerful tools for connecting with potential donors and raising awareness. Data analytics can personalize outreach and improve campaign effectiveness. However, ethical considerations regarding data privacy and information overload require careful attention. Digital marketing presents a promising avenue for cancer fundraising. By embracing these technologies, organizations can expand their reach and secure critical resources for research and patient support. Cancer organizations must develop strategies for responsible data collection and management. Building trust with donors through transparency and ethical practices is crucial. Further studies exploring the long-term impact of digital fundraising on cancer organizations are needed. Research should explore the impact of artificial intelligence and machine learning on fundraising strategies. Additionally, studies investigating the effectiveness of digital tools tailored to specific demographics are warranted.